Case Study On Strategic Analysis Management Essay

Case Study On Strategic Analysis Management Essay This will be done through analysing the variety stores industry in which Woolworth operates, the companys past, present and future growth strategies and its current performance. Using recognised strategic tools, the various options available to the company will be recommended and evaluated. METHODOLOGY: The Methodology that will be used to compile this dissertation will mainly be in the form of secondary research. This is largely because the nature of the project requires the co-operation of managers at very strategic level of the company. The Managers understand and have sufficient information on the strategic direction of the organisation. The writer was unable to arrange interviews with the management in the company, as information they have cannot be made public for confidential reasons. As a result it is deemed that the information gathering from other sources within the company would not be as reliable as desired for this topic. Informal primary research interviews will be arranged to gain general information on Woolworths PLCs policies and operations with members of Woolworths store staff. Secondary information will also be used to compile this dissertation due to the availability of reliable and valid information on Woolworths PLC and the variety retail industry. Secondary research will be conducted through examination of annual reports and accounts of the company and its main competitors. To evaluate these, sources such as Mintel Marketing Intelligence Reports and Marketing and Business trade journals will be used. Published academic books on Strategic Management will also be used to assist with the theoretical elements of this dissertation. HISTORY Woolworths is generally described as a variety store. These are organisations that concentrate their efforts on the retailing of a range of products in the lower and more popular price ranges. They provide a walk in, shop and carry facility as the major route of purchasing (home delivery and pre ordering being rare), with open display and self-service merchandising. They are unlikely to be departmentalised. Other related categories include department stores, discounters and specialist shops (also known as category killers) (Oxford English Dictionary 2001). Woolworths was first established by Frank Winfield Woolworth in 1879 with the concept of selling products costing no more than 5 cents. This proved a popular idea with the consumers and the turnover continued to grow. The concept was of no frills shopping, with a range of low priced, non-perishable items. When F.W. Woolworth died in 1919, he had built an empire of 1,081 stores with sales in excess of $118 million per year (Faulkner et al 2003). The company continued to grow and developed internal competencies in areas such as marketing, finance and estates management (Faulkner et al 2003). Faulkner et al also comment that this period of Woolworths history was characterised by the focus of its strategy: it was able to deepen its existing competencies and incrementally expand both its competency base and it knowledge of different market environments (such as suburban retailing) (Faulkner et al pp. 279 2003). However, this was to prove insufficient when discounters and category killers became more prevalent in the market. Wal-Mart had begun trading in general merchandise at low prices and specialist retailers, such a Toys- R- Us provided a destination shopping location for those consumers seeking a particular product, a wider range of products or specialist knowledge about the products. Woolworths began a decline in sales in real terms due to its lack of insight of how to capitalise on the prevalent retail preferences. They failed to take the move to expand their business either into a wider focus or a narrower one, strategies which would have given them a platform from which to take on their competitors. It wasnt until the late 1980s that Woolworths changed their strategy in the United States with their diversification into specialist areas, such as Kids Mart and Little Folks, as well as entering the discount retail business with the Woolco concept. However, they lacked the competencies and capabilities to make up for the time they had lost which had allowed their competitors to establish a strong market lead and in 1995, Kids Mart and Little Folks both closed down. This was on top of the closure of 400 stores in the USA and the sale of 122 Canadian Woolco stores to Wal-Mart (Faulkner et al 2003). One of the specialist areas they had entered into, footwear, did prove to be a success and led Woolworths in the USA to open over 7, 000 athletic footwear stores covering a range of gender and age segments by 1998. The company decided at this stage to change its operating name in the USA to the Venator Group (Faulkner et al 2003) and to reposition itself as a specialist sports footwear reta iler. The groups business in the UK moved in a different direction and kept the original company name. At present, in the UK, Woolworth currently owns around 900 stores selling toys, confectionary, house wares, seasonal products and electronic entertainment. The UK business has also moved into specialist areas with the introduction of MVC home entertainment and electronics which currently has 85 shops, E.UK, which is the largest distributor of home entertainment products in the UK, and the music and video publishing arm VCI (Cornell date unknown). Having become a public company in 1931, Woolworths was briefly taken over in 1982 by Kingfisher, but returned to public ownership again in mid-2001. Woolworths stated aim is to be at the heart of the community and the best loved retailer for kids, home and family leisure (www.woolworthsgroupplc.com). As will be seen Woolworths performance has been variable over recent years and in January 2005, they received a takeover bid from the private equity group, Apax. Although the Woolworths board rejected that offer, a higher one was received four weeks later and is currently under consideration. This means that the future for Woolworths is an uncertain one, with the possibility of a substantial cash injection, but diminished control for the current management team. Should the Apax offer be rejected again, Woolworths is likely to receive offers from its major competitors. PORTERS FIVE FORCE ANALYSIS. Threat of new entrants Despite the high number of retailers dealing with general merchandise, two areas are seen as being particularly relevant. Currently, there are only two catalogue based shopping concepts in the UK, Argos and Next. This market remains highly under-represented considering the success particularly of Argos and it could be expected that the concept will be taken up by more companies in future. These businesses offer the full range of house wares, electrical goods, toys and gifts as available from Woolworth, and have a distinct competitive advantage in their practice of minimal stock holdings in store allowing extra selling space to be released. They may face difficulties in finding the number and size of locations they would need to become a major player in this market, but this could be overcome through the acquisition of an existing retailer. Further new entrants may be seen as foreign companies try to increase their market share. These have already been seen in two main forms. Firstly the specialist retailers who started from nothing in the UK and have achieved good organic growth. Examples include Toys-R-Us, Ikea, Gap, HM, Beneton and Poundstretcher. The second group are those who gain a foothold in the UK market through acquisition. These include Wal-Mart, Brantano and Claires Stores. There is no reason to expect the level of foreign retail interest in the UK to decrease. Bargaining power of suppliers The bargaining power of suppliers has been much diminished with the development of e-commerce. Because of the vast increase in access to information between potential suppliers and buyers, the suppliers pricing strategy may be the only way to secure business. This is likely to increase as more use is made of the Internet. One recent development has been the practice of reverse auctions where a retailer specifies what they want and competing suppliers out bid each other, via a web site, by lowering the price rather than by raising it as in the traditional auction (www.gusplc.com). Once suppliers have been agreed, the large size of this retail sector also ensures buyers can act from a strong negotiating base, as they have significant control over the future health of dedicated suppliers. Recently there has been publicity around the practice of large retailers setting what are seen as unfair terms with suppliers and of insisting on price reductions even though the supplier then operates at a loss (Telegraph 2005). However, it is not expected that any legislation will bring about changes in this situation in the foreseeable future. On the negative side, specialist suppliers such as those supplying mobile phones and computer games, have an increasing amount of power due to the demand for their products. A retailer would need to ensure they have sufficient quantities of a product such as the latest Playstation, for the Christmas market, but are frequently left in the hands of suppliers who can give preferential service to other customers. Threat of substitutes Product substitutions can be used in two different ways. Firstly, as is the strategy of many of the main supermarkets, own brand labels are seen as acceptable substitutions for everyday grocery items. The cost of substitution is low to the customer i.e. they feel that there is little risk because of the loyalty they have to the store. The other type is through introducing higher priced, luxury type items. This strategy can be seen in the Marks and Spencer food sector where they market the products as being superior to other brands.For the variety retailers, the concept of substitution does not seem to have been fully exploited and it is a possible strategy for securing market share in the future. Bargaining power of customers The high level of competition amongst retailers has led to a position of power for the consumer. Having moved from seasonally driven sales events to permanent deals, the aggressiveness of these approaches has also increased. Customers now expect to be able to get three for two offers throughout the year. This puts the retailer at a disadvantage, as they will lose the potential benefits of targeting marketing promotions and means they are continually forced to take the path of competitive pricing. This can lead companies to over rely on the profits made from a limited range of products whereas the rest of the ranges operate at unsustainably low profit margins as loss leaders. Competitive rivalry within the industry The variety stores sector is highly competitive and there is no reason why this should not continue to be the case. It is suggested by retail analysts, Peters, Elworthy and Moore, that the variety store business in the UK has become saturated and that the larger stores are likely to take over or merge with the independents (cited in Potts 1996). Competition from superstores and supermarkets is expected to increase as they add to their ranges of non-food items in a bid to gain a higher share of the overall consumer market (Potts 1996). It is also expected that the differentiation between department stores, variety stores, home shopping and supermarkets will become less sharp as retailers look to alternate channels and increasing product ranges to maximise their turnover (Potts 1996). This will make it difficult for new entrants to enter the market unless they benefit from a unique selling point such as discounting, as has been seen with companies such as Wilkinsons. PEST ANALYSIS: Political Ecological/environmental issues- corporate social responsibility (csr)- The main belief around csr thinking is that the practice of businesses within the capitalist economy to concentrate their efforts on providing wealth for its shareholders, is unacceptable and that companies should take the responsibility of considering the well being of society as a whole (The Economist, January 22nd 2005). It has been countered by Lynch that failure to make a specific statement on ethical issues, does not mean that a company is not fundamentally ethical in the way that it does its business (Lynch 2003). Retailers generally are coming under increasing pressure to ensure they cannot be charged with poor practices with regard to the developing world or the environment. The activities of and publicity around the anti-globalisation movement, may dissuade organisations from expanding their markets abroad, although many see these as a small minority and it is questionable as to whether their activities would cause a company to alter their strategy. It is more likely that they will take the issues into account in terms of having a robust csr policy and when reporting to the media. Woolworths made the following statement on csr in their latest financial statement: During 2003/4, through the CSR Committee, Woolworths Group has continued to work to understand the impacts, both positive and negative, of our business. A proper understanding of the risks we must manage and the opportunities we have to be a catalyst for improvement is a fundamental part of how we do business (www.woolworthsgroupplc.com). Woolworth has specific policies on the areas of timber and chemical usage, a strict code of ethical trading and has set up its own charity (Woolworth Kids First) to provide the opportunity for their employees to help children on a local basis (www.woolworthsgroupplc.com). Whilst Woolworths are outwardly taking their csr seriously, it is an area that has come from nowhere to heavily impact organisations in the past and Woolworth would do well to bear in mind the impacts on Nestle of the baby milk episode and on Marks and Spencer of the sweat shop issues.   Legislation- a new White Paper has been announced that will give retailers the ability to offer legal advice through their own law companies. Dubbed Tesco Law, it provides a further service to encourage the one stop shop approach of the large supermarket chains (BBC D). Supermarket chains, which are one of Woolworths main sources of competition, have had a strategy of offering a one-stop shop opportunity to their customers with the introduction of such facilities as pharmacies, banking facilities and insurance. It is not yet known whether Woolworths is planning to introduce such offerings in its store. Government policies- in the recent budget, Gordon Brown announced a doubling of the threshold for stamp duty on house purchases to  £120,000. This was done to assist particularly first time buyers. Encouraging the housing market will have a beneficial effect on Woolworths house wares, furnishings and DIY ranges, but this will obviously extend to their competitors as well. Government term and change- whilst a General Election is due in the UK, the writer believes that there would be no significant impact, either positive or negative, were the political party currently in power were to remain or change. Economic Home economy situation- the current economic situation in the UK can be seen as a positive factor for Woolworths with low interest rates (2.7%) and high property values leading to record levels of borrowing. However, there are concerns over the level of borrowing as debt levels for have reached more than  £1 trillion (BBC E). It should also be noted that low interest rates would dissuade people who are living off investments from spending, although these tend to be those in retirement who are not considered to be Woolworths target consumer. They have identified that their typical customers are mothers with dependent children living at home(www.woolworthsgroupplc.com). Home economy trends. The Government states that Council tax will rise by an average of 4.1% in the next financial year, the lowest increase in more than ten years (BBC B). In the housing market, figures for changes in house prices vary by source with the Halifax quoting a 0.5% rise and the Nationwide a 0.5% fall (BBC A 2005). There is currently no solid evidence of a crash in the housing market. Should this occur, the impact on the whole retail industry would be immense. Overseas economies and trends- oil prices had risen to a high of $56.15 per barrel in mid March (BBC F). Although they are currently falling, they remain 25% higher for the year (BBC F). Long term, the situation is likely to worsen as demand for oil increases from growing economies such as China, where the economy is growing at 9% and a 10% increase in oil use is predicted for 2005 (BBC F 2005). High oil prices will affect both production and distribution costs for all retailers and will have to be passed onto the consumer through increased prices if alternative savings cannot be made in the value chain. Market and trade cycles- despite good economic factors such as low interest rates, the UK retail economy seems to be slowing down. In March Morrison, Boots and Jessops put out profit warnings and it was reported that data suggests generally poor retail sales and weak spending for the period since Christmas (Verdin 2005). The figures point to a growth in consumer spending of only 0.2% for the last quarter of 2004 the weakest figure for almost two years (Duncan 2005).No specific cause for this downturn has been identified; although the writer would suggest that the publicity around levels of personal debt and the worsening pension crisis may have some influence. Social Consumer attitudes and opinions- Mintels annual lifestyle report has found that consumers are shunning the larger supermarkets and chain stores which they find impersonal, and are much more likely to frequent local, independent shops (cited in BBC C). The implications of this for Woolworth could be positive or negative. To many people, they may be classed as a multi-site retailer and therefore avoided by the consumer. However, the history of the company, its generally high street locations and the nature of the products it sells may lead some to choose it as a shopping venue over large supermarkets. In this area, the history and reputation of Woolworths can only be beneficial. Fashion and role models- the value of celebrity endorsement is well understood by the retail industry and icons such as Jamie Oliver, Delia Smith and David Beckham have all become associated with particular brands. Woolworth identified this pattern and adopted the puppet characters, Woolly and Worth, for their 2004 Christmas campaign. Its success has encouraged them to continue the use of these characters for future advertising campaigns (www.woolworthsgrouppls.com). Technology- the rate of increase in use of cutting edge technology based items has given retailers a highly lucrative new product range. For example, mobile phone technology only became widely available in the early 1980s, but today, approximately one in six of the worlds population owns one and in most of the developed countries, market penetration exceeds 70% (The Economist 2005). As well as the phones themselves, the associated hardware and software are highly popular and unexpected markets have developed, for example, ring tones. There are no indications that these products will do anything other than maintain their growth and the continual developments in technology help to keep the market buoyant. Consumer buying mechanisms/technology- the growth of e-commerce has provided two new strategic directions for retailers. Firstly, there is the opportunity of selling the technology itself- mobile phones, personal computers, software, downloads, games- and secondly, it provides a further channel through which to sell goods. All the major retailers have web sites on which customers can research products, compare prices, order and pay for goods and, as such, there is reasonable competition to encourage consumers to visit particular web sites. An extra dimension is the number of companies who sell only through the Internet. This provides them with a competitive advantage of having lower overheads as premises and shop floor staff are not required. A good example of this is the book retailer Amazon.com who have diversified into clothing, apparel, DVDs and compact discs following their success with books. Further channels have yet to be fully utilised including ordering goods through mobile phone technology and digital television shopping channels. Whilst building their e-commerce business, Woolworths need to ensure it is based on a stable and secure foundation. Although not alone in the experience, they had to close their www.woolies.co.uk site for two months in 2000, when a customer reported that they could view other peoples credit card details on the site (Azeez 2002). Maturity of technology- Radio Frequency Identity Tagging (RFID) is seen as the way forward by many retailers who are undertaking trials of the technology. The most well known is probably Tescos who have been testing it on their high relative value, easily portable items such as razors. Woolworth had been trialing systems but has announced this year that there is no longer funding for the project (www.woolworthsgroupplc.com). They are allowing the technology to reach maturity and should then be able to capitalise on the research done by others. There are some risks with this strategy as it gives the competitors the opportunity to realise the benefits of such technology at an earlier stage. However, it also protects Woolworths from the high level of risk associated with this technology and dealing with issues raised by the Data Protection Act. STRATEGIC GROUP ANALYSIS. The competitors of Woolworth are deemed as being: Discounters those stores which offer stock at particularly low prices and have this as a unique selling point. These would include: Wilkinsons, Asda-WalMart and Poundstretcher Supermarkets stores that historically sold predominantly food items, but have now generally expanded their range to include substantial non-food categories. Examples are: Tesco, Sainsbury, Asda-WalMart and Waitrose Department stores a store which sells a range of items, usually non-food, that divides its goods into distinct areas of the store. In the UK this category includes: MS, Debenhams, House of Fraser, British Home Stores (BHS), and John Lewis Catalogue stores the retailer has a large proportion of the store space dedicated to storage rather than selling space. Few, if any goods are on display and customers select from a catalogue, usually without viewing the product first. Argos and Next are the most well known in the UK. Special ist stores those who concentrate on selling a particular product, which corresponds to part of the Woolworth range. For example, Mothercare and the Early Learning Centre for childrens clothes, BQ, Homebase and Focus DIY for DIY products. Competition is high for all segments of the retail industry which has lead to a blurring of the differences between the categories. Many companies are diversifying into new sectors or aiming for higher market penetration in their existing products. A good example are the supermarkets which have had many years of fierce competition with the main three, Tesco, Sainsbury and Asda, regularly changing places in the retailer league. Their strategy involves adopting a hybrid approach. Cost leadership to some degree by ensuring they maintained competitive pricing for generic products and then offering their own brands at a significantly lower price and differentiation in terms of the range of products they offer by branching out into greater ranges of non-food items. New entrants to the market had to have a unique selling point to appeal to the consumer and found it in terms of outperforming the established market in cost leadership. Aldi, Netto and Lidl have achieved some success in this, p roviding generally unfamiliar brand named, everyday products at a significantly lower price than the main supermarkets. The supermarkets also attempted to increase their market share through increasing their ranges of products and increasing the size of their stores to include superstores and hypermarkets. Other tactics include offering an appearance of being more exclusive (such as Waitrose and Marks and Spencer), positioning as a leader in corporate social responsibility (as in the Co-Operative stores and their Fair-trade products) and seeking new selling opportunities (for example, Marks and Spencers food outlets in service stations). The amalgamation of Asda and WalMart and Morrisons and Safeway showed that some of these strategies left companies with no clear customer focus, trying to be all things to all people, and, with decreasing sales and market share, they became attractive propositions to companies wishing to achieve a foothold in a new geographical location (the south of England in the case of Morrisons and the whole of the UK in the case of WalMart). The biggest threat to Woolworths from these stores has been through product diversification. Initially seeking to offer a one stop shop experience, with selling general merchandise, they then took on specialist stores such as Lloyds pharmacies, and non-retailers with the offerings of financial services. The specialist stores have had to recognise that as well as competing between themselves where products overlap, they are now also having to take on the supermarkets. Music retailers, such as HMV and Virgin, are experiencing pressure from supermarkets, who area able to take them on in terms of cost leadership due to economies of scale and value chain efficiencies, leaving the music stores with the only option of maximising their niche qualities. However, the increasing popularity of e-commerce, both in terms of new retailers and innovative product formats (such as downloads), has put this strategy at risk as their niche status is coming under attack. The implications for Woolworths high street stores are that they are having to rely on appealing to customers who are not seeking a specific item when they enter a store, as they cannot compete on grounds of price or specialism. Their appeal is to the impulse purchaser or those who are buying for someone else and are unsure of what they want. This merges well with the Woolworth strategy of concentrating on Kids and Celebrations. However, if they are positioning themselves as a one stop shop provider for celebration events, they are still in competition with the supermarkets who are able to provide the same items and the opportunity to purchase them whilst doing the regular grocery shopping. In areas where Woolworth has traditionally been seen as a key provider, childrens clothes, again, the supermarkets are offering a cost leader alternative with a strong fashion selling point, by employing well-known designers to support their products (such as George at Asda). Tesco recently showed their power by offering Levis jeans at a price point lower than the manufacturer. Coupled with this is the strategy of other companies to move into this line as a new product or to increase their market share. Key players are Mothercare and The Early Learning Centre. Seen as specialists for the child market, their threat to Woolworth is significant as is that of clothing retailers identifying the market for childrens clothes and exploiting it using their strength in reputation to appeal to the consumer (Gap Kids for example). Whilst all these forms of retail outlet vie for the consumers business, there is an inherent risk for all of them in terms of being able to convert their sales into profit. With competition being so fierce and coming for several different directions, most retailers have to ensure that whilst they are not necessarily the cheapest, they are competitive. The exceptions to this are those that promote themselves as exclusive, such as Waitrose. All these retailers are seeking to reduce their costs through driving savings with the value chain. This has wide reaching implications. As pressure increases to produce the goods at a lower cost, the source of production moves to countries with lower wages and poorer working conditions. As well as affecting the UK economy through increased unemployment, there have been cases where the apparent violation of human rights has produced poor publicity for the retailer. An example of this is the situation Marks and Spencer encountered in the late 1990s. On the one hand they were being accused of being too expensive, so they moved production of their clothes to developing countries. This led to an outcry in the media when companies in the UK who had been supplying them for years, could no longer operate and had to close down. Another strategy to reduce production costs is to use cheaper raw materials, but again, the negative aspects of this receive attention, with the current example being the questions raised over the nutritional value of cheap food products. Within the organisations themselves, streamlining head office personnel in terms of numbers and outsourcing support functions such as recruitment, have shown to be effective in the short term, but the long-term effects of cutting costs in areas such as research and development and training has yet to be seen. SWOT ANALYSIS. Strengths Many of Woolworths strengths come from its long history. They have a recognised internal competence in supply chain management and are able to use this both to reduce their costs and to enter into agreements with organisations that would traditionally be classed as their competitors, such as Tesco. They are using their expertise to provide additional turnover. Their contracts with other companies that utilise their strengths also allow them to minimise the risks to themselves. Having been long established, Woolworth has a good reputation in the UK and is a recognised name on the high street. They have a strong presence in toys, house wares, confectionary and seasonal products markets and due to their size can boast a dominant position over the majority of their suppliers. The perception of consumers is of a high level of corporate social responsibility, having not been subjected to significant poor publicity in any areas. The general economic conditions in the UK are promising although the recently reported slow down in consumer spending must be regarded as a risk. The locations and number of stores operated by Woolworths can be seen as a further strength, especially as consumer preference moves away from out of town shopping. They have made a good move in the adoption of advertising icons, which are considered to be a key element of their marketing campaign. Recent improvements in their stock management systems involving the introduction of an integrated replenishment system and the Kingstore till systems, gives them the ability to manage their stock levels more efficiently, thereby reducing both costs and instances of stock outages. They have undergone a recent review of how they can improve their operational efficiency and this shows a proactive strategy to take on their competition. They have a high level of understanding of customer base which they have developed through their long history in the retail market. This enables them to predict changes in consumer requirements and gives them the potential to maintain a competitive edge. Their decision to increase their use of their own brand products gives them the opportunity to heighten their market penetration in these areas, whilst their expansion of electronic entertainment offerings shows a desire to widen their range within a specific sector. These strategies seem to be successful at present.

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Globalization And Corporate Expansion Of American Companies

The globalization and corporate expansion of American companies has promoted inequality in the United States and the world, largely through means defined to be inhumane. Corporate America has embraced a ‘hands-free’ method of globalization. By both outsourcing labor and targeting more consumer groups, especially those yearning for the American Dream, corporate America has successfully increased profits. Almost everyone on earth is feeling the negative effects of corporate America’s actions. By outsourcing labor, prohibiting unions, disadvantaging women, and driving wages down, globalization and corporate expansion advocates for inequality in both the United States and the rest of the world. By moving labor to places outside of the United States, American companies are able to secure cheap labor. This cheap labor negatively affects the lives of Americans and foreigners. Some places even paying daily wages below the cost of a loaf of bread. Not only are the companie s driving up their profits, they are globalizing their brand at almost no cost to them and a massive cost to everyone else. Anywhere litter flows with the brand of an American company, is free advertising to them. The crushed Coca-Cola can or the half-rotted McDonald’s bag, all are examples of a free ad. According to John A. Powell and S.P. Udayakumar, â€Å"The style of globalism pushed by the United States has favored the free movement and protection of capital, while being at best indifferent and at worst hostile toShow MoreRelatedGlobalization Is A Good Thing For The Economy1237 Words   |  5 PagesGlobalization is the worldwide movement toward economic, financial, trade, and communications integration. Globalization has impacted many different companies like Nike,Reebok,McDonalds, and Walmart. In order to have a successful globalization and spreading that brand across the world is something that Disneyland has mastered over the years. Opening in 1955 Disneyland was fo unded in California the company and brand took off over the years and has been globalizing across the world in many of differentRead MoreStarbucks Corporation1716 Words   |  7 PagesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1. Background of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2. Starbucks’s expansion.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Risks associated with expansion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 4. Capital structure of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Reference †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Introduction Globalization greatly influenced businesses to expand worldwide. CrossRead MoreWestern Leadership And Global Expansion769 Words   |  4 PagesThe concept of global expansion has been driven by different leadership practices from the west, as well as the one from the east. However, in this case, western leadership has played a major role in issues related to global expansion despite challenging conditions within the working environment. Undoubtedly, the world is expanding rapidly, and at the same time shrinking in some aspects that have made national borders increasingly irrelevant. In fact, global expansion has been used by western leadershipRead MoreGlobal Versus Regional Geographic Diversification Essay1546 Words   |  7 Pageshome regions. In agreement with the regionalization theory, this suggest that the responsibility of intra-regional expansion is much lower than the responsibility of inter-regional expansion; that is, the LOF is higher if entering into other globe area re lation to expanding within the home area. on one hand some studies argue that threat diversification benefits from worldwide expansion are restricted when multinational firms follow concerted regional strategies, due to similarity in economic basicsRead MoreGlobalization on Starbucks880 Words   |  4 PagesThe Globalization of Starbucks Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 17,000 stores, 40% of which are in 50 countries outside the United States. Starbucks set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later becameRead MoreGlobalization and Human Resource Management Strategies1608 Words   |  6 Pagesï » ¿ Globalization and HRM Strategies The Enterprise - Starbucks This paper will discuss the Starbucks Corporation concerning globalization and its HRM strategies. Starbucks is a company which prides itself on being a leader in the industry of coffee-brewers and coffee-houses, brewing the highest quality, most ethically grown beans for the most superior roasting experience, as stated on their official website. The Starbucks Company has always believed in fostering a high level of excellence thatRead MoreGlobalization and Poverty1498 Words   |  6 PagesGlobalization and Poverty Introduction In this essay, I am going to investigate the globalization and poverty in the world. Meanwhile, its impact on global marketing activities will also be addressed. It is an interesting topic to study, as you will know the reason behind by the following quotes: ‘Over the past 20 years, the number of people living on less than $1 a day has fallen by 200 million, after rising steadily for 200 years’ (James Wolfenson, president of World BankRead MoreEssay on Factors Affecting Modern Business Values796 Words   |  4 PagesSeveral studies commissioned to look into ways of modern business values, by values the profit, and growth, which the companies strive to accomplish in all their enterprises, meant. Business world is changing too fast. Technology, globalization, markets, new competitors, new activities are all causing quicker modifications in our corporate environments, which are the examples of new business values. Focusing on the results mean that we have to define very clearly what is the modern business valuesRead MoreMoney Makes The World Go Round1675 Words   |  7 Pageseconomy. In the 1990s a world wide capitalist revolution fueled an era of globalization, becoming one of the biggest expansions of world trade in hi story. The large-scale economic forces, such as that in Globalization, effect the polarization of wealth not only in America but the whole world. And it is through this polarization of wealth that other social and political issues rise. When talking about economic globalization there are two different types of economies, protectionism and trade liberalizationRead MoreNatura Case Study1159 Words   |  5 PagesIndividual Natura case study preparation paper Whether Natura, the Brazilian beauty company, based on biodiversity of Brazil, should expand its business in Russian market is the critical issue of this case study. However, it is necessary to inspect pre-issue before we evaluate the international investment strategy. After reviewing whether the company is capable of dealing with globalization, we move on to measure the Natura’s international marketing strategy. Is Russian the best next step for Natura’s

The Pearl, Steinbeck Free Essay Example, 1250 words

s School Topic The Pearl – John Steinbeck The book, â€Å"The Pearl† which almost every one of us reads at least once at school, is written by John Steinbeck who is known for his allegorical writings targeting capitalism and the evils it carries along (Hawker 2012). This book isn’t any different in the essence, as in this allegorical piece as well; the author has managed to maintain his socialist reputation. The book revolves around the central character of the story, Kino, who can`t afford a descent lifestyle for himself and his family. The story takes a turn when the son of Kino named Coyotito gets stung by a scorpion; however he feels helpless when he doesn’t have enough money to pay the doctor for the treatment. The story reaches its climax when Kino finds a huge pearl in the sea which he perceives as a life changing chip towards an extravagant lifestyle. However, as soon as the news reaches the people of the town conspiracies and evil plots overhaul the scenario, and a serious threat strikes Kino owing much to the valuable asset he now owns. We will write a custom essay sample on The Pearl, Steinbeck or any topic specifically for you Only $17.96 $11.86/pageorder now Bewildered by the situation, his partner Juana steals the pearl and throws it into the ocean, and when Kino discovers the fact he leaves her back to the ocean, and only takes her back when she recovers the pearl. Soon, they decide to leave for the capital as they weren’t getting the desired value for the pearls in the town and on their way they come across trackers who end up killing their son. Hopeless and full of regret, the couple returns to the town and Kino throws away the pearl into the ocean himself, as he realizes how the greed corrupted his soul and brought him to the edge of the life he was standing on then. He then remembers the words of his father describing how bad things are bound to happen when the station of life is disturbed. The book can be analyzed in many different layers and all of them carry distinct messages regarding the possession and the pursuit of wealth. Every character is symbolic for a value or for an element of lust, and every phase of the story is unique for the essence it portrays reflecting the evils associated with capitalism. The title of the novel in itself symbolized the message he wants to convey, i.e. a pearl can be associated with many different values or even assets. A pearl can symbolize beauty, at the same time wealth and lust as it possesses the shine as well as the monetary value which anyone would drool for. The title is the perfect choice for the writing as it complements the theme of the book, and provokes the readers as the interpretation is left totally upon the readers.

Comparison of News Reports Essay - 656 Words

Comparison of News Reports On Thursday 22nd April 2004, Ron Atkinson, manager and footballing legend, was overheard making a racist remark concerning player Marcel Desailly- the black Chelsea defender during the Chelsea-Monaco Champion’s League semi-final. The story received colossal press coverage from all of the newspapers, mainly because Atkinson is famous for coaching so many black players. I have studies two newspapers’ accounts of the same story. One paper is a tabloid (The Sun) and the other is a broadsheet (The Daily Telegraph). The reason why I have chosen to examine a tabloid report and also a broadsheet is to discover the similarities between them and also the contrasts in the†¦show more content†¦This also uses the technique of personalisation like the tabloid; however it is more formal and does not use slang. It does not have as much impact as The Sun uses words like ‘racist’, it seems less harmful because they are only ‘costly thoughts’ instead. There is a more formal, serious picture; he is shown doing his job in smart clothes and he looks dignified. There is only one picture and a lot more text which is divided into eight columns. The sun differs from the Daily Telegraph in content greatly. The Sun only has a short paragraph of background information whereas The Daily Telegraph has quite a large section describing Atkinson’s tributes and achievements in football. Also The Sun has much shorter quotes in its article. This is because The Sun is known to get straight to the point in articles whilst The Daily Telegraph usually gives all sides of the argument before coming to a conclusion. The Sun is part of the News Corporation Group owned by press baron Rupert Murdoch and is the best-selling British newspaper selling 3.5 million copies a day, compared to The Daily Telegraph who is part of Hollinger Inc. owned by Conrad Black. In comparison to The Sun it sells over three times less, a million copies per day are sold of The Daily Telegraph. Ron Atkinson is a famous TV and football personality. This gives the story a high news value in both the tabloid and the broadsheetShow MoreRelatedComparison of News Reports Essays1113 Words   |  5 PagesComparison of News Reports The idea of this assignment is to compare and contrast two newspaper reports on the same incident. The articles concerned are taken from The Mirror and The Times, both published on the 4th of February 1998. The Mirror is considered a tabloid newspaper. Tabloid papers usually cover all national and international news. They often contain more scandalous, gossipy stories or personal news items. The Times is considered a broadsheet newspaperRead MoreComparison and Analysis of Different News Report on Same-Sex Marriage Legalization in New Zealand3385 Words   |  14 PagesGOVT 6156 Governance and Civil Society Student Name: Yip Tsz Kit UID: 430054929 Assignment 3: Content Analysis Research Report 1. Introduction 1.1 Topic: Same Sex Marriage Homosexuality and lesbian and gay civil rights was the dominated by negativity in Western societies before the 1990s (Loftus, 2001). In Australia, bias and discrimination against gay has progressively decreased over time (Kelly, 2001). Issues related to gay and lesbian rights have been increasingly prominent. Despite the recedingRead MoreDoes Autism Spectrum Disorder Affect A Person s Understanding Of The Environment1307 Words   |  6 Pagesfunctioning in regards to their social skills, expressive and receptive communication, and repetitive or stereotyped behaviors and interests (Cullinan, Pennington and Southern). Having analyzed bo th â€Å"Scientists link 60 genes to autism risk† a mass media report and â€Å"Synaptic, transcriptional and chromatin genes disrupted in autism† a scholarly scientific article, it is noticeable that they have very different rhetorical situations even when having the same exigency - the genes that may cause risk to theRead MoreComprehensive Annual Financial Report Briefing1032 Words   |  5 PagesComprehensive Annual Financial Report Briefing Abstract The City of Detroit, founded in 1701, and incorporated in 1806, is in Wayne County, State of Michigan. Detroit is on an international waterway, which connects by means of the St. Lawrence Seaway to seaports around the world. Existing as the largest city in the State of Michigan, Detroit is notorious for its tradition in automotive and is a colloquialism for the automobile industry in the United States. Detroit is also known for its popularRead MoreXero Limited Swot Analysis Bac1483 Words   |  6 PagesXero Limited. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Xero Limited. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: August 1, 2015 50 US$ 499.00 X2531BAD6F0BEN Xero Limited. Fundamental Company Report provides a complete overview ofRead MoreEssay On Fall Prevention760 Words   |  4 Pages and current practice. Also, the utilization of the National Database of Nursing Quality Indicators (NDNQI) was completed for the external benchmarks. Also, completion of the national comparison of patient falls in other facilities. Also, internal benchmarks were utilized within the organization for the comparison different population risks, patient acuity levels, on different clinical units, which proved to be a motivator in the end results. Therefore, three different clinical units were utilizedRead MoreMichael Hill International Report Including Financial, Swot, Competitors and Industry Analysis1553 Words   |  7 PagesMichael Hill International Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Michael Hill International Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: May 1, 2016 76 US$ 499.00 M987B2B5E8ABEN MichaelRead MoreCrime Data Comparison1129 Words   |  4 PagesCrime Data Comparison Crime Data Comparison [Writers Name] [Institutes Name] Abstract This paper is about the crime data comparison particularly on the offense of burglary in two different metropolitan regions of the United States. The increasing rate of the burglary offense in association with the number of occurrences reported is also discussed. In addition, the factors that are affecting to the crime rate in such areas have also come under discussion. Crime Data Comparison As the worldRead MoreQuestions On Consumers Choice Report800 Words   |  4 Pages Consumers Choice Report Year 9 Commerce Annaliese Pigott Teacher: Mr Hume Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Product characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Brand comparison†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Stocklists†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Introduction: This report will be investigating between 3 printers of 3Read MoreCan Nokia Bounce Back?1632 Words   |  7 PagesCan Nokia Bounce Back? Section 1: Introduction This report will investigate the current business situation communications giant Nokia are facing due to their plummet in business stature. It will provide analysis through Porters Five Forces and Internal Analysis into how the former communications giant can recover. Section 2: Company Context Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia Technologies, Nokia Networks and until September 2013

Examples Of Green Technology Methods Environmental Sciences Essay Free Essays

string(164) " Derived functions Catalysis Design for Degradation Real-time Analysis for Pollution Prevention Inherently Safer Chemistry for Accidental Prevention \( Anastas, P\." Green engineering is a continuously germinating group of methods of utilizing stuffs that are being disposed of and recycling them to be used for other things that will non harm the environment. Building stuffs and landscape gardening are merely a twosome of things that can be done with waste stuffs. Thingss that can be recycled so that we can recycle them for bring forthing energy to nontoxic cleansing merchandises and other non-harmful things-things that could/can be harmful to our planet, ozone, and environment. We will write a custom essay sample on Examples Of Green Technology Methods Environmental Sciences Essay or any similar topic only for you Order Now We need to happen things that we can make to assist clean up our environment and planet before we wholly destruct what is left of it. By utilizing green engineering, we can â€Å" [ meet ] the demands of society in ways that will go on indefinitely into the hereafter and without damaging or consuming natural resources. † ( Green engineering, 2010 ) Examples of green engineering are energy, green edifice, environmentally preferable buying, green chemical science, and green nanotechnology. All of these resources can maintain our planet clean and we will be able to recycle cleverly. We will be able to utilize, so re-use, as needed. As we build and use, we will be able to rupture down what we have built and recycle the waste for other things. Harmonizing to Green-technology.org, here are the definitions of the illustrations from above: Energy – the development of alternate fuels, new agencies of bring forthing energy and energy efficiency. Green constructing – encompasses everything from the pick of edifice stuffs to where a edifice is located. Environmentally Preferred Purchasing ( EPP ) – authorities invention that involves the hunt for merchandises whose contents and methods of production have the smallest possible impact on the environment and mandates that these be the preferable merchandises for authorities buying. Green-chemistry – the innovation, design, and application of chemical merchandises and procedures to cut down or extinguish the usage and coevals of risky substances. Green nanotechnology – the application of green chemical science and green technology principals in the field of use of stuffs at the graduated table of the nanometre ( one billionth of a metre ) . Green energy is the usage of alternate energy other than gasolene. One such option is ethanol and maize fuels. These burn cleaner than gas and, in today ‘s cars these fuels even provide greater fuel milage. This has been a concern of consumers for a long clip. However, in older theoretical account autos, these types of fuels do non work and dry out piston rings but auto makers are rectifying this and planing autos to run on ethyl alcohol and maize fuels. This engineering is already being used today. Even battery powered autos are on the roads ; autos that do n’t utilize any type of fuel except battery power. This is another signifier of green engineering. Solar heat and power are another signifier of energy that is â€Å" green † . Solar heat can be captured to heat H2O. This type of energy is already being implemented in the universe today. Solar panels capture the Sun ‘s heat and this is used to heat H2O plus used for power to run visible radiations in places. Some places are wholly powered by solar panels as are prototype solar autos. Even geothermic energy is used in certain geographical countries of the universe to run generators by steam. Wind power besides runs many points, including places that would usually trust on electricity to power visible radiations, contraptions, etc. â€Å" ManyaˆÂ ¦fields of air current turbines are being built in countries of the universe to take advantage of changeless air currents to supply economical and sustainable energy. † ( EzineArticles, 2010, parity. 4 ) Another beginning of green energy would be the usage of a Magnetic Power Generator ( MPG ) . This would bring forth free energy indefinitely and power a whole house. This device would non be much to build-not 1000s of dollars-and if you are a â€Å" make it yourself † type of individual, you could do one for reasonably inexpensive. Harmonizing to Greendepot.com, â€Å" Green edifice patterns, every bit good as the choice of the appropriate edifice stuffs, revolve around a few basic rules of scientific discipline. † ( Greendepot, 2010 ) . Using recycled stuffs to construct will ensue in a wholly â€Å" green † edifice with all parts of the edifice arising from recycled stuff from the floor to the walls, ceilings, cabinets, and even furniture can be made from recycled stuff and when old, can be recycled once more. Not merely can we construct from recycled stuffs but we can make merely about anything with those stuffs from constructing places to landscaping. One stuff that is being used for place edifice is called Durisol. These are â€Å" hollow-core blocks [ that ] are made from mineralized wood shaves and Portland cement, stacked into walls so finished with reenforcing steel and concrete. † ( Greendepot, 2010 ) Environmentally Preferable Purchasing ( EPP ) helps the federal authorities â€Å" purchase green † and uses the authorities ‘s purchasing power â€Å" to excite market demand for green merchandises and services. † ( epa.gov, 2010 ) It helps bureaus within the federal authorities comply with green demands and bureaus are directed by federal jurisprudence and such to buy things with the environment in head. The EPA created the EPP in 1993 to assist run into the already mentioned demands. Green chemical science reduces or eliminates the usage of risky substances. It â€Å" applies across the life rhythm of a chemical merchandise, including its design, industry, and usage † ( epa.gov, 2010 ) It reduces or eliminates negative environmental impact and is an effectual attack to pollution bar because it applies solutions to environmental jobs and state of affairss. The 12 Principles of Green Chemistry was originally published by Paul Anastas and John Warner in Green Chemistry: Theory and Practice ( Oxford University Press: New York, 1998 ) and provides a usher for chemists to implement Green Technology † ( epa.org, 2010 ) . The 12 rules are as follows: Prevention Atom Economy Less Hazardous Chemical Synthesis Planing Safer Chemicals Safer Solvents and Aides Design for Energy Efficiency Use of Reusable Feedstock Reduce Derived functions Catalysis Design for Degradation Real-time Analysis for Pollution Prevention Inherently Safer Chemistry for Accidental Prevention ( Anastas, P.T ; Warner, J.C. ; Green, 1998 ) Presently, China is a universe leader in the industry of solar panels and research into C gaining control, the procedure of firing coal while non breathing nursery gases. This state is supplying a theoretical account of how states should further a green economic system. ( RONAN McGREEVY.A ( 2010, A NovemberA 13 ) Nanotechnology is defined as â€Å" the art and scientific discipline of pull stringsing affair at the nanoscale to make new and alone merchandises and stuffs. † ( Project on Emerging Nanotechnologies, 2010 ) . The nanoscale is the graduated table of atoms and molecules. As merchandises are made utilizing the nanometer-scale, there is a turning demand for this engineering to assist clean up the environment by cut downing pollution and seeking to bring forth a cleaner environment and economic system. It is easier than we may believe. Experiments with nanotechnology are go oning all the clip. Using this nanotechnology, scientific discipline has been experimenting on all types of things. From utilizing DNA molecules in procedures to constructing nanoscale forms on Si french friess and other surfaces to publish things ( versus lithography ) to taking arsenic in a solution base and by being able to â€Å" observe pollutants at the degree of parts per billion. † ( Project on Emerging Technology – nano ( 2007, April 26 ) . Nanotechnology has opened assuring paths to bettering and take downing the cost of fuel cells and is tilting toward tools for taking toxic and risky stuffs in waste sites. This sort of engineering is indispensable if we are traveling to clean up our planet and it is a turning engineering to be certain and, harmonizing to Lux Research, in 2005, more than $ 30 billion in nanotech merchandises were sold globally. This figure is estimated to turn to $ 2.6 trillion by the twelvemonth 2014. Green engineering is an every-growing engineering to happen what is best for our planet and its continued endurance and development. We can non go on down the way we started on old ages and old ages ago or we will non hold a planet that will prolong life. Using green engineering will let us to clean up our rivers, lakes and waterways every bit good as our environment. Recycling is one manner to make this. Not merely does this aid us use godforsaken stuffs but it keeps these waste stuffs out of mopess and landfills. Even contraptions are traveling green. A stopper, developed by 2 brothers, called the GreenPlug, plugs into a normal wall mercantile establishment, between the wall and the contraption, and stops extra power to the contraption. It stops the flow of fresh energy to the contraption therefore salvaging on energy and power. The GreenPlug helps contraptions cut down on the sum of energy that they consume and it will add to the life of older contraptions every bit good. There are hopes that green engineering can jumpstart the economic system which has been neglecting and fighting. By implementing green engineering, it is traveling to be â€Å" the following planetary occupation and wealth creative activity engine. † ( McNally, S. , 2009 ) But green engineering has a long manner to travel before it can go a key in the economic system. It has non been around long plenty to do an consequence as yet. Green engineering is still so new that it is traveling to take a long piece before it will set any sort of dent in the recession we are presently in. It is traveling to take a batch of enterprise on the parts of companies ; both little and big. Green engineering will more than probably come foremost to the wellness and transit sector as both are made more efficient by authoritiess. The economic downswing makes companies more susceptible to alter and alter, like green engineering, will likely be embraced rapidly because of the openness for alteration that is presently felt all over the universe. There are so many ways that we have already begun to utilize this engineering. The postal service in Key West, Florida, for illustration, has begun utilizing electric bringing carts alternatively of cars. Not merely the postal service but other authorities bureaus as good are seeking to do transit eco-friendly. Other countries are seeing solar power as an option to electricity. There are solar powered places, concerns, and merely late, electronics are going solar powered. Like the universe ‘s first solar powered keyboard made my Logitech. It is besides wireless which means it can be wholly recharged merely by seting it in the Sun or any other light beginning. Every portion of the keyboard, including the packaging, is reclaimable doing the first â€Å" green † keyboard. As we continue to germinate, so does the universe around us. In order for this universe and planet to acquire cleaned up, we need to maintain experimenting with the things that will finally do this universe cleansing agent and better. All the cleaning up in the universe makes no difference if we do non hold a program to â€Å" turn green † and do things eco-friendly. We will ever hold some kind of solid waste but even some of that can be turned into something that is useable and reclaimable. Even sewerage can be used as a agency of a heat beginning. Cleaning up our planet is of the extreme importance and happening new manner to make that can be done. Recycling and e-cycling demand to be of import and we need to prosecute and go on to prosecute every avenue until this planet goes wholly green. That is our hereafter ; our end. Social consciousness about the demand for cleaner, environmentally-friendly merchandises and services is important if we are to clean up our environment. Academically, green engineering demands to be taught to our kids every bit good as larning about it ourselves. It should be compulsory that our kids be taught ; non merely our simple kids but college pupils as good. â€Å" The industrial section demands to be pushed frontward to come out with more environment-friendly production and ingestion procedures. Assorted inducements need to be given to the industrial sector, which is ready to introduce and implement green engineering. † ( Green engineering is the hereafter at large.A ( 2010, A NovemberA 14 ) . Businesss need to â€Å" adult male up † and do their portion as good by traveling green and holding their employees do the same and give inducements for making so. We all have to get down someplace and the large and little concerns need to make their portion excessively. By recycling merchandises that we use every twenty-four hours, we come closer to turning our environment viridity and cleaning up our universe. Other states need to cognize this engineering and demand to implement it. Without the engineering, we will necessarily stop up destructing ourselves and our planet. Traveling green with green engineering is the lone feasible decision. How to cite Examples Of Green Technology Methods Environmental Sciences Essay, Essay examples

Business Models & Technological Innovation-Samples for Students

Question: Provide a detailed analysis of the resources that will be required for this business venture. Answer: Detailed analysis of resources required for the business venture to improve the availability of affordable housing in Auckland: Physical primary resources: Manpower resources, which include construction workers and technicians, need to be planned for their skills, quantities and requirement time based on work breakdown structure, time schedule project details and estimates. Construction materials are another primary resource for the specific business venture and information needs to be accumulated about the detection of different types of material requirements, source of availability, requirement time according to project schedule and supplier procurement process and site delivery (Baden-Fuller Haefliger, 2013). Construction equipment like equipment for operations of earthwork, transportation, concrete production, compaction and placement are the other physical primary resources required for this business venture. However, these need to be deployed effectively for increasing speed and quality construction at minimum costs (Lfsten, 2016). Human resources: Figure 1: Organisational structure (Source: As created by author) The above organisational structure has been designed to improve the scope of this new business venture. The project manager would be on the top on the hierarchy and the person would have the authority to make changes in the initial plan, if deemed necessary. In addition, the person would be responsible for guiding the entire team along with ensuring that the activities performed are within budget. Below the project manager would be the team leader and the person would present the outcomes to the project manager along with resolving any issues between the team members (Bagautdinova et al., 2014). The human resource manager would work under the project manager as well and the person would prepare reports and submit the same to the project manager. The finance manager has the authority to look after the cost of each activity and the person would record all balances compared to costs. The quality manager would work under the team leader, the person would check the material quality, and if any changes happen, it would be reported to the team leader. The workers would work under the human resource manager and they would be selected based on the project requirements. Finally, three accountants would work under the finance manager to assist the latter in recording costs. Capital resources: This particular business venture has the availability of two types of capital resources. These resources include internal resources as well as external resources (Caeque Hart, 2015). Internal resources: The organisation that would carry out this housing project in Auckland could make use of its retained earnings as internal capital resources. This could be used by plugging back of profits from the past financial year in order to fund the requirements of the project. External resources: The external capital resources could be segregated into debt capital and equity capital. For instance, the organisation could issue debentures, company deposits that would come under the category of debt capital. On the other hand, the organisation could issue equity shares to gather money from the possible investors and the general public (Holm, Gnzel Ulhi, 2013). However, it is to be borne in mind that debt capital is cheaper than equity capital. This is because the expected rate of return for the investors is higher than the interest rates in most occasions. Financial resources: The financial resources that are available to the organisation for this business venture include the following: Individual housing subsidies Accreditation of municipalities Operational capital budget Extended discount benefit scheme Social and economic facilities The above-mentioned programmes offer subsidies to the cooperatives for buying completed or present properties along with granting funding to the municipalities or provinces (Ostendorf, Mouzas Chakrabarti, 2014). The main objective is to provide facilities or services for professional services in order to help in planning or delivery. Hence, these financial resources could be accessed for improving the availability of affordable housing in Auckland. Knowledge resources and capabilities: The knowledge resources and capabilities are considered as a significant aspect in this specific business venture for improving the quality of affordable housing in Auckland. These resources include access to critical complementary assets, which the cooperative could achieve by partnering with a popular firm in Auckland. In addition, these would help in strengthening its competitive position as well. Another knowledge capability is to enter the other areas of New Zealand except Auckland by collaborating with a local partner for nationwide growth in housing facilities. Finally, real option approach is another knowledge capability that could be used on the part of the cooperative for hedging with uncertainty. References: Baden-Fuller, C., Haefliger, S. (2013). Business models and technological innovation.Long range planning,46(6), 419-426. Bagautdinova, N. G., Galieva, G. T., Pakhmutov, Y. O., Pratchenko, O. V. (2014). Methods of regulation of processes of innovation business development.Mediterranean Journal of Social Sciences,5(12), 75. Caeque, F. C., Hart, S. L. (Eds.). (2015).Base of the Pyramid 3.0: Sustainable development through innovation and entrepreneurship. Greenleaf Publishing. Holm, A. B., Gnzel, F., Ulhi, J. P. (2013). Openness in innovation and business models: lessons from the newspaper industry.International Journal of Technology Management,61(3/4), 324-348. Lfsten, H. (2016). Business and innovation resources: Determinants for the survival of new technology-based firms.Management Decision,54(1), 88-106. Ostendorf, J., Mouzas, S., Chakrabarti, R. (2014). Innovation in business networks: The role of leveraging resources.Industrial Marketing Management,43(3), 504-511.